Mac is a seasoned copywriter working at the nexus of content, experiences, and campaigns.

He cut his teeth at top creative agencies in New York and Singapore, where he developed concepts and delivered copy for every conceivable medium.

Along the way he has helped bring to life a villainous talking milk carton for American Express, a first-of-its-kind AR museum for DC Comics, and a corporate survival game for Chief. He also introduced the word “supermutants” into the Gray Lady’s lexicon.

Today he’s an ACD at This January, where he helps lead creative across a portfolio of accounts from dog food to defense contracting.

He also contributes stories and essays to outlets like The New York Times Magazine, The New York Times, The Atlantic, Vox, and WIRED. His favorite emails are from editors with an idea.