Hi, I’m Mac.

I write for brands, games, news sites, magazines, and wedding ceremonies once we get to know each other.

My work has straddled the intersection of stories, campaigns, and experiences and taken me from New York to Singapore to Washington, DC. Along the way I’ve helped bring to life a villainous talking milk carton for American Express, an augmented reality museum for DC Comics, and some practical magic for Meta.

I’ve written about my love for non-player characters, how ChatGPT might age like IBM’s Watson, and why Curb Your Enthusiasm was really a show about dining out.

If you’re looking for contact info, you found it. Please bother me at mac.schwerin@gmail.com.