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mac schwerin
projects
journalism
about
mac schwerin
projects
journalism
about
projects
journalism
about

The New York Times Magazine

  • A.I. and TV Ads Were Made for Each Other

  • Why I Care More About Nonplayer Characters Than About Some Ex-Lovers

The New York Times

  • The Monster-Slaying Game You Can Play Almost Anywhere

  • Is This the End of the Summer Vacation as We Know It?

The Atlantic

  • The Everyday Indignity of Dining Out

  • Somehow, Airline Customer Service Is Getting Even Worse

  • America Forgot About IBM Watson. Is ChatGPT Next?

  • The ‘Buy Now, Pay Later’ Bubble Is About to Burst | tl;dr TikTok

  • The Ad Industry’s Plan to Fix America’s Gun Crisis

  • Airlines’ Premium-Economy Trick | Interview on NPR

  • When TV Commercials Ruled American Culture

The Washington Post

  • Why the Internet Can’t Kill Holiday Cards

Vox

  • Prestige TV Can’t Beat the Experience of Playing The Last of Us

  • The Pungent Legacy of Axe Body Spray

WIRED

  • The Case for Video Game Tutorials

The Outline

  • The New Auteurs of Gaming

  • The Greatest Video Games Nobody Ever Talks About

Polygon

  • Playing Tony Hawk without a Save Pack Taught Me Existentialism

  • Games Make Quitters of Us All, and That’s OK

Adweek

  • Advertising Isn’t Storytelling