Cheat Sheet
DBS, Southeast Asia’s largest bank, asked us to bake a brand from scratch — an online resource for college students. We had to propose a name, design a logo, and hotwire interest in a website that did not yet exist.
We figured hey, whatever it is, we just need people to Google it. So we took a page from MTV.
Press
Made at The Secret Little Agency with Mavis Neo, Hazyrah Mokhlas, and our friends at Final Frontier